Design Lead and Senior Product Designer with over 30 years of experience under my belt in the digital arena, as well as a Certified Safe Scrum Master.

I’m passionate about helping stakeholders discover, build and improve the user experience for any digital platform, always considering the user first when starting the UX journey, from user interviews, creating user flows, information architecture structures. To the development of personas, creation of wireframes using Balsamiq or Sketch, as well as user testing and getting user feedback. To continuously adapt the UX journey.

With a keen eye for pixel-perfect design and simplicity, I’ll ensure and keep design thinking top of mind when creating UI designs, making sure a user’s journey is always the top priority, and has a satisfying outcome.

Working in an Agile environment is essential for me, with a background of a scrum master which brings the knowledge and skill to bring out the best in my design team to deliver quality design solutions.

With a wealth of experience in traditional and digital marketing, contributing together with stakeholders in putting together strategies to take their products to market, using the right communication channels to reach the correct target audience.